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WARNING: This product contains nicotine.

Nicotine is an addictive chemical.

Shift to Zero
Shift to Zero
Shift to Zero
Shift to Zero
Shift to Zero
Shift to Zero
Shift to Zero
Shift to Zero
Shift to Zero
Shift to Zero

Shift to Zero

A Step-Down Plan to Help You Change Your Nicotine Routine.

Shift to Zero is our structured, step-down plan that gradually reduces your nicotine strength over time. No pressure, just structure.

How It Works

1. Choose your taper plan: 40-Day or 100-Day. 2. Choose your starting strength (e.g., 5.5 mg, 3.5 mg). 3. Receive a full plan with everything you need to step down. 4. End at 0.0 mg — keep your habit, taper down the routine.
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What's Included

• Pre-built plan tailored to your tapering needs.
• Personalized strength options.
• Nicotine tracking tools.
• Access to educational support via email.
• Free U.S. auto-shipping on all subscriptions over $75.

Best For

• Heavy pouch users (10–15+ per day).
• Use pouches from morning to night.
• Users who feel dependent and want more control.
• Anyone ready to taper down completely.

Shift Plans are educational and behavioral programs designed to support self-directed nicotine reduction over time. As part of these programs, nicotine pouches are provided at no additional cost.

Life happens — missing a day (or even a few) won’t ruin your progress. Our step-down plans are designed to be flexible, so you can pause, repeat, or slow down as needed. If you fall behind, simply pick up where you left off or repeat your last strength until you feel ready to move forward. The goal isn’t to race to 0mg — it’s to build steady, sustainable progress you can stick with.

Cutting back on your own can feel unpredictable — you’re guessing at when to lower your dose, hoping cravings won’t spike, and relying solely on willpower. That often leads to inconsistent results or slipping back to old habits.

Shift to Zero takes out the guesswork.

Reaching 0mg means you’ve successfully completed your nicotine taper — your body is no longer dependent on nicotine, and you’ve broken the chemical cycle that kept cravings alive.

Yes — life happens, and your plan can adapt with you. Whether you want to slow down your taper for extra comfort or speed things up to reach your goal sooner, you can switch plans at any time.

Try the Smarter Way
Guided. Sustainable. No Pressure.
Whether you're easing in with Shift Daily or going all-in with Shift to Zero, every plan is built to give you real control — not just less nicotine, but a better experience.
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Smarter Way to Quit

Shift to Zero guides you down in strength until you reach 0mg — no pressure, just steady progress.

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Start Where You Are

Pick your current strength and let the plan taper you down step by step.

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Guidance From Day One

Structured plans and daily guidance to help you shift with confidence.

Shift Plans

Not the Right Fit? Explore More Ways to Shift

Shift Daily

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Keep Using, Use Less

Gently reduce your intake with a flexible plan that fits your routine and pace.

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Shift Low

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Stay Steady at the Lowest Strength

A maintenance plan for those who’ve tapered down and want to stay nicotine-light.

Try Shift Low Icon

Shift Blanks

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Keep the Ritual. Skip the Nicotine.

Enjoy the ritual, embrace the freedom and savor flavorful alternatives without nicotine.

Try Shift Blanks Icon

Customer Reviews

What Real Users Are Saying

See how Shift has helped real people on their journey. Genuine stories. Honest feedback.

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I used to use 3MG pouches all day. My cycling plan made it really easy to start using lower nicotine most of the day and I can still save my stronger pouches for when I want them. Love this.

SA

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Cut my nicotine consumption in half without really changing my routine. Simple and way more manageable than I expected. Def would recommend!

Ben

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Down from 5.5 to 2.5 and still feeling good. Pouches are actually great, flavor lasts, and I’m not constantly thinking about nic 24/7.

Rek

FAQs

See how Shift has helped real people on their journey. Genuine stories. Honest feedback

When you purchase a Shift Plan, you are buying access to an educational program designed to help you reduce your nicotine use over time. This includes step-by-step guidance on how to taper effectively, whether your goal is to quit completely or simply use less nicotine each day. As part of the program, nicotine pouches are included at no additional cost to support the tapering process. If you prefer, you may use your own nicotine pouches—though tapered-strength pouches are rare in the market, which is why we provide them as part of your plan.
Every NicShift Plan includes: A structured educational series delivered via email over 40 or 100 days, guiding you through the process of tapering. A shipment of nicotine pouches aligned to your tapering schedule, provided at no additional cost. Optional 0.0 MG Shift Blanks to help with behavioral replacement. Weekly check-ins via text with short surveys to track your progress and help you stay accountable.
No. While we include pouches for your convenience, you can use your own nicotine pouches if you prefer. Just ensure they match your personalized tapering schedule. That said, most brands don’t offer low-dose or stepped nicotine levels, which is why we provide them for you.
Not at this time. We plan to launch a formal study in the near future. When available, you will have the option to opt in if you'd like to participate and contribute to our understanding of how people reduce their nicotine use.
No personal or identifying data will ever be shared. We do analyze anonymous, aggregated data (such as changes in average daily pouch use or tapering success rates) to improve the program and evaluate the effectiveness of tapering as a nicotine reduction strategy.
Yes. Shift Plans are designed for anyone looking to take control of their nicotine use. Some customers reduce their daily pouch count, others reduce the strength of their pouches, and many combine both. You don’t need to go to zero—just toward better control.
The 40-Day Plan is ideal for users who have tried tapering before, use low to moderate nicotine, or want faster results. The 100-Day Plan is better for those using high-strength pouches, who want to reduce gradually or have had difficulty quitting in the past. You can also take our quiz to help you decide.
Yes. You must be at least 21 years old to purchase Shift products and services.