About Shift – Smarter Nicotine Reduction Plans

LOVE AND RESISTANCE

A Story of

We love the energy that nicotine pouches bring, but we also know that not every day calls for maximum strength–and there are some days where we don’t want to use nicotine at all. There’s a gap between enjoying it and feeling overwhelmed. That’s why we created Shift.

We offer cycles so that you can gradually taper down your nicotine use, low nicotine pouches so you can choose a strength that works for you, and even nicotine-free options so you can enjoy your ritual without needing nicotine every time.

At Shift, our mission is simple: Give you control. We believe your relationship with nicotine should fit your lifestyle—not dictate it.

OUR MISSION

LOOKING AHEAD

We are already

Shift isn’t just about products—it’s about changing how we think about nicotine. We’re here to challenge the status quo and help you use nicotine on your own terms. Whether you're powering through work, hitting the gym, or just taking a break, Shift is here to help you keep control.