When you purchase a Shift Plan, you are buying access to an educational program designed to help you reduce your nicotine use over time. This includes step-by-step guidance on how to taper effectively, whether your goal is to quit completely or simply use less nicotine each day. As part of the program, nicotine pouches are included at no additional cost to support the tapering process. If you prefer, you may use your own nicotine pouches—though tapered-strength pouches are rare in the market, which is why we provide them as part of your plan.

No. While we include pouches for your convenience, you can use your own nicotine pouches if you prefer. Just ensure they match your personalized tapering schedule. That said, most brands don’t offer low-dose or stepped nicotine levels, which is why we provide them for you.

Not at this time. We plan to launch a formal study in the near future. When available, you will have the option to opt in if you'd like to participate and contribute to our understanding of how people reduce their nicotine use.

Yes. Shift Plans are designed for anyone looking to take control of their nicotine use. Some customers reduce their daily pouch count, others reduce the strength of their pouches, and many combine both. You don’t need to go to zero—just toward better control.

The 40-Day Plan is ideal for users who have tried tapering before, use low to moderate nicotine, or want faster results. The 100-Day Plan is better for those using high-strength pouches, who want to reduce gradually or have had difficulty quitting in the past. You can also take our quiz to help you decide.

Shift Blanks are 0.0 MG nicotine-free pouches designed to feel and taste like regular nicotine pouches—without the nicotine. They’re perfect for starting your day without a hit, filling in between nicotine pouches, or replacing the habit altogether.

No. Shift Blanks contain no nicotine and no tobacco. They’re made to help you maintain the ritual of use without the addictive ingredients.

No. We intentionally do not include nootropics or stimulants. Many users use Shift Blanks all day long as a replacement or filler pouch, and most nootropics are too strong for that kind of frequent use. Our goal is to give you a clean, repeatable habit without overloading your system.

Shift Blanks are made with high-quality, food-safe ingredients including plant fiber, natural flavors, a touch of natural sweetener, and a dry pouch. They are free from nicotine, tobacco, and active stimulants.

Each pouch is designed to deliver clean flavor for 45–60 minutes and to feel full for at least twice as long as a standard pouch. Use it as long as it feels satisfying, then dispose of it in the can’s built-in waste compartment.

Shift pouches are made with the same high-quality, food-safe ingredients including plant fiber, natural flavors, a touch of natural sweetener, and in a dry pouch format but with added targeted to support Shift Plans. Shift Pouches are not available for purchase and are only offered free as part of our Shift Plans.

Place one pouch between your upper lip and gum. Let it sit comfortably—no need to chew or move it. Enjoy the sensation and flavor for up to an hour. Use the built-in compartment in the can to store used pouches when you’re done.

Shift is proudly based in the U.S., and we ship nationwide. All products are manufactured and packed in facilities that meet strict safety and quality standards.

You’ll receive a confirmation email with a tracking link as soon as your order ships. Use that link to track your delivery in real time.

Not yet. Shift Plans and Shift Blanks are currently only available in the United States, but we are exploring ways to expand internationally.

Yes. You must be at least 21 years old to purchase Shift products and services.