Cut my nicotine consumption in half without really changing my routine. Simple and way more manageable than I expected. Def would recommend!
Didn’t wanna quit cold turkey, so this was perfect. Still got my routine, just less hooked.
FAQs
Everything you need to know about Shift plans.
When you purchase a Shift Plan, you are buying access to an educational program designed to help you reduce your nicotine use over time. As part of the program, nicotine pouches are included at no additional cost to support the tapering process. The plan includes step-by-step guidance on how to taper effectively, whether your goal is to quit completely or simply use less nicotine each day.
All pouches come in Polar Breeze, which is similar to a wintergreen mint.
Every NicShift Plan includes:
A structured educational email series and a shipment of nicotine pouches aligned to your tapering schedule, provided at no additional cost.
You will also receive check-ins via text with short surveys to track your progress and help you stay accountable.
Not at this time. We plan to launch a formal study in the near future. When available, you will have the option to opt in if you'd like to participate and contribute to our understanding of how people reduce their nicotine use.
No. While we include pouches for your convenience, you can use your own nicotine pouches if you prefer. Just ensure they match your personalized tapering schedule. That said, most brands don’t offer low-dose or stepped nicotine levels, which is why we provide them for you.
Yes! You can purchase a trial plan of our Low Nicotine pouches before you sign up for a subscription or a 40 Day Reset plan.
The 100-Day Plan is better suited for individuals using high-strength pouches who want to reduce gradually or have had difficulty quitting in the past. You start with the highest strength one and taper down to the lowest strength pouches over 100 days. Our quitting email series provides step-by-step guidance on how to taper effectively.
Yes. Shift Plans are designed for anyone looking to take control of their nicotine use. Some customers reduce their daily pouch count, others reduce the strength of their pouches, and many combine both. You don’t need to go to zero—just toward better control.
No personal or identifying data will ever be shared. We do analyze anonymous, aggregated data (such as changes in average daily pouch use or tapering success rates) to improve the program and evaluate the effectiveness of tapering as a nicotine reduction strategy.
Yes. You must be at least 21 years old to purchase Shift products and services.
How It Works
1
Set Your Starting Line.
Choose your starting pouch strength from our low-nicotine options. Pick what feels right for where you are today.
2
Take the Next Step.
Begin your step-down journey: gradually replace higher-strength pouches with lower ones as you go through your cans. Each step reduces dependence and makes quitting more manageable.
3
Shift for Good.
Stay on track with built-in support. Access expert guidance, track your progress, and connect with others on the same journey. Book a 1:1 check-in whenever you need extra motivation.
Customer Reviews
What Real Users Are Saying
See how Shift has helped real people on their journey. Genuine stories. Honest feedback.
I didn’t think I’d ever cut back, but this actually works. Feels the same, just less nicotine over time. Also, this is the best tasting pouch on the market.
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I’ve been using pouches for years and I needed to cut back. Shift made it easy—I barely notice the difference week to week, but now I’m down way lower than I ever thought I’d be.
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I barely even think about it. Just pop in a pouch like always and now I’m using less without even trying.
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What You Get
More Than Just Pouches
It’s not just another pouch with who knows what in it. It’s a suite of tools to
help you on your goal to get to your personal finishline.
Structured Emailed Plan
Nicotine Tracking Tool
Low MG Nicotine pouches