When you purchase a Shift Plan, you are buying access to an educational program designed to help you reduce your nicotine use over time. This includes step-by-step guidance on how to taper effectively, whether your goal is to quit completely or simply use less nicotine each day. As part of the program, nicotine pouches are included at no additional cost to support the tapering process. If you prefer, you may use your own nicotine pouches—though tapered-strength pouches are rare in the market, which is why we provide them as part of your plan.

No. While we include pouches for your convenience, you can use your own nicotine pouches if you prefer. Just ensure they match your personalized tapering schedule. That said, most brands don’t offer low-dose or stepped nicotine levels, which is why we provide them for you.

Not at this time. We plan to launch a formal study in the near future. When available, you will have the option to opt in if you'd like to participate and contribute to our understanding of how people reduce their nicotine use.

No personal or identifying data will ever be shared. We do analyze anonymous, aggregated data (such as changes in average daily pouch use or tapering success rates) to improve the program and evaluate the effectiveness of tapering as a nicotine reduction strategy.

Yes. Shift Plans are designed for anyone looking to take control of their nicotine use. Some customers reduce their daily pouch count, others reduce the strength of their pouches, and many combine both. You don’t need to go to zero—just toward better control.

Yes. You must be at least 21 years old to purchase Shift products and services.