Cut my nicotine consumption in half without really changing my routine. Simple and way more manageable than I expected. Def would recommend!
Didn’t wanna quit cold turkey, so this was perfect. Still got my routine, just less hooked.
WARNING: This product contains nicotine.
Nicotine is an addictive chemical.

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Shift to Zero guides you down in strength until you reach 0mg — no pressure, just steady progress.
Pick your current strength and let the plan taper you down step by step.
Structured plans and daily guidance to help you shift with confidence.
Shift Plans
Gently reduce your intake with a flexible plan that fits your routine and pace.
Try Shift Daily
A maintenance plan for those who’ve tapered down and want to stay nicotine-light.
Try Shift Low
Enjoy the ritual, embrace the freedom and savor flavorful alternatives without nicotine.
Try Shift Blanks
Customer Reviews
See how NicShift has helped real people on their journey. Genuine stories. Honest feedback.
I didn’t think I’d ever cut back, but this actually works. Feels the same, just less nicotine over time. Also, this is the best tasting pouch on the market.
Matt, 27. MS.
I’ve been using pouches for years and I needed to cut back. Shift made it easy—I barely notice the difference week to week, but now I’m down way lower than I ever thought I’d be.
Tyler, 34. TN
I barely even think about it. Just pop in a pouch like always and now I’m using less without even trying.
Ryan, 36. SC.
See how Shift has helped real people on their journey. Genuine stories. Honest feedback
Cut my nicotine consumption in half without really changing my routine. Simple and way more manageable than I expected. Def would recommend!
Didn’t wanna quit cold turkey, so this was perfect. Still got my routine, just less hooked.
Nic Shift helped me to wean off of nicotine completely and I'm now 3 weeks nicotine free. By slowly tapering down, I was able to reduce my nicotine consumption with minimal difficulty. I'm now using the zero nicotine blanks, and they feel like the real thing, are long lasting, and help to curb any sudden cravings. I'm very optimistic that this quit will stick, and I have Nic Shift to thank for it.
Cut my nicotine consumption in half without really changing my routine. Simple and way more manageable than I expected. Def would recommend!
Didn’t wanna quit cold turkey, so this was perfect. Still got my routine, just less hooked.
Down from 5.5 to 2.5 and still feeling good. Pouches are actually great, flavor lasts, and I’m not constantly thinking about nic 24/7"
I worked myself all the way up to 6mg pouches. Zyn was my go-to, like it is for most of my friends, but it became too much a part of my day. I’d catch myself needing it during meetings, workouts, mid-tennis... etc. That’s when I realized I wanted to change the habit.
I liked the idea Shift, but honestly I was a little doubtful/nervous. You get used to your routine and your go-to pouch. But I gave it a shot and am glad I did.
Let’s start with the pouches: I actually really like them. They’re not pillowy like some other brands, and they feel great. So much so that I’ve kept using the blanks, especially in the mornings. The flavor’s solid, lasts longer than Zyn, and the release is smoother. It doesn’t spike hard and fast, it’s more consistent and honestly more enjoyable.
If you’re looking to cut back, whether it’s the cost, the dependency, or both. I don’t know a better option. This worked for me and I'm encouraging my buddies to try as well.